How Well Do You Know the Google Generation?
[ Take this short quiz to test your knowledge ]
Mobile-First Mind Set
Correct Answer: 12
What to consider: Mobile design elements are going to heavily influence the search behavior of your college student. Mobile-first tends to be a more “browse-able” experience. Hence that type of mindset will be at the forefront of a college students UX expectation when it comes to using your library’s website and in their search.
Hop and Bounce
Correct Answer: 3
What to consider: Students need to be able to access resources in the shortest amount of time before they “bounce”. For example, one-click access to full-text resources.
Define the Term
Correct Answer: Accept that you have to choose what you find quickly from web-based search engines and not what is best.
What to consider: Students “grab quickly” at information. Organizing search results on a topic into a digestible summary that appears at the top of the results satisfies that quick selection process they utilize.
How Google Gen Feels About Your University Library
Correct Answer: 74%
What to consider: Because their search behavior has been shaped by web-based search engines, your library needs to be able to anticipate a student’s “search intent” by providing functionality like auto-complete and auto-suggestions for keyword phrases as well as alternate search queries to help a student hone in on exactly what they are looking for.
Criteria for Evaluating Web Content
Correct Answer: Currency (date of publication)
What to consider: Resource relevancy to a student’s search is not considered. When it comes to library resources, while currency is important, relevancy will need to be baked into the search results to better guide a student to the optimal content.
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You understand the Google Generation, now explore their specific library challenges. Understanding the Google Generation is great first step to understanding WHAT they need from your library.
Don’t worry, there is a lot to know about the Google Generation, and we are here to help. Today’s students are mavens with mobile devices and made-to-order “custom” experiences. Understanding how they interact with your library is the first step to understanding their user experience needs. Read our guide on five ways to create a better academic research experience.