The Confidence Gap Highlight Survey
What's your top challenge?
Identifying new lead sources
Creating/ sourcing content offers to support campaigns
Developing compelling calls-to-action
Scaling leads to meet sales targets
Is your marketing strategy focusing enough resources on content-enabled campaigns?
How many content assets do you include in a typical campaign?
5 or more
What area do you need your content to impact more?
Attracting more top-of-funnel prospects
Convert new visitors into leads
Identifying higher quality leads
Helping with sale enablement lower in the funnel
Are you planning to create more interactive content in 2018?
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