What Interactive Content Type Is Right For You?

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What Interactive Content Type Is Right For You? Think of one campaign or marketing goal that you are planning and then answer some quick questions below for a few ideas about how to make your next campaign take off!

Tell us a little bit about your campaign. Is it...
Around a specific topic?
Around a specific date?
Around your service or product?

What is the primary objective of this campaign?
Generate new leads
Move current prospects further down the funnel
Engage existing customers

Is your campaign tied to a particular event or promotion (e.g. upcoming tradeshow, new white paper release, etc.)
Yes, event
Yes, promotion
Yes, other and/or both
No

Are you looking for evergreen content or is there a set end date to your campaign? (For example, a tradeshow has an end date)
Evergreen - I want to have lasting content
My campaign has an end date
Either works

Do you have some metrics and data that you want to share and/or collect with your audience?
Yes
No

Through which channel(s) will you promote this campaign?
Website
Blog
Facebook
Email
Mobile

Is social sharing an important part of this
particular campaign?
Yes
No

Assessment or Knowledge Test
Through a series of questions allow your audience to identify with a particular persona, determine their strengths or weaknesses, or benchmark themselves.

Deliver customized results based on responses and present
result-specific downloads, links, or videos.

Great for:
· Generating leads at top of funnel
· Nurturing prospects mid funnel
· Upselling existing customer base
· Educating, profiling, and scoring

Interactive White Paper or Interactive Infographic
Educate your prospects by presenting information in an interactive format. Ask one or many questions to gain your audience's insight, feedback, and opinions.

Let users see how others answered the same questions and use their specific results to deliver targeted follow-on content and result-specific downloads, links, or videos.

Great for:
· Mid and late funnel education
· Scoring and profiling
· Collecting insights and feedback for future outreach

Sweepstakes/Giveaway/Contest
Host a photo, video or other contest. Conduct a giveaway promotion or sweepstakes. Use your own content or encourage your audience to upload entries. A great way to interact on mobile devices or to generate buzz before an event.

Let users engage with your brand and create fun, easy interactions to capture leads and drive traffic to a specific download, landing page, or other asset.

Great for:
· Generating leads at top of funnel
· Creating buzz and branding around an upcoming event or milestone
· Encouraging sharing on social channels

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