Take this short quiz to find out if you're a Kanye, or a http://app.snapapp.com/Vain_Marketing_Assessment
How does your content score on a scale of "all about me" to "all about my customers"?
How often are your content ideas sourced from your customers?
How much of your content is created by or with your customers?
How often do you get customers sharing your content?
How often do you use customer-generated content from channels you don’t own (like social media, review websites, third-party blogs, etc.) in your marketing campaigns?
How prominently do you feature customer testimonials or validation on your website?
How many actual photos of your customers are there on your website?
How difficult is it to source and create new customer stories in a timely fashion?
Answer 7 short questions below to find out.
You’re likely too focused on YOUR messaging and YOUR product. Why not incorporate your customers voices into your marketing instead? They can provide the proof points you need to backup your claims.
Learn how other marketers get their customers to make content for them in this how-to guide:
Help your fellow marketers become less vain. Share this quiz:
You’ve barely covered your bases when it comes to providing customer proof points in your marketing. It’s probably time to get some newer and more powerful customer stories for your content.
You have a good amount of helpful, customer-focused content, and know how to treat your audiences. Your next step is to scale the user-generated content process and do even more with your most passionate customers.
Get ideas for generating more customer-created content quickly in this how-to guide:
You make your marketing all about others, and are ahead of the marketing curve. To take your strategy to the next level, try inspiring customers to create content about you on channels that you don’t own.
Get strategies for developing user-generated content on third-party channels in this guide:
Drop the mic! Your content is all about you.
Cool it with the selfies. Your content is pretty vain.
Keep it up! Your content isn't too vain.
Congratulations, your content is completely selfless!